Level 1
Social Media Management Overview
This training program aims to empower participants to understand and manage social media from a modern strategic perspective, going beyond traditional posting to brand building, impactful content creation, and the efficient use of artificial intelligence tools, ultimately leading to the development of a comprehensive, actionable strategy. The program focuses on practical application and linking content to growth and impact objectives, with a final project that simulates the requirements of the real job market.
Level Objectives
Understanding the role of social media as a growth tool and a value-building asset for brands
Developing a clear content strategy aligned with marketing objectives
Creating high-impact content suitable for different platforms
Using artificial intelligence tools professionally in textual and visual content creation
Building and managing brand digital identity
Managing digital communities and handling crises
Analyzing performance and making data-driven decisions
Planning paid advertising campaigns using a strategic approach
Developing a comprehensive social media strategy
